A technical flip trick where the skater ollies
and kicks the skateboard to make it flip underneath him or her. To perform the heelflip a skateboarder ollies and slides his or her front foot to the toe side of the board and kicks the board with the skater's heel. The skateboard flips in the air with the heel side of the skateboard coming up at first. The heelflip is complete when the skateboard flips completely over and back to its original position, and the skateboarder lands on it.
The heelflip similar to the kickflip, but with the board spinning in the opposite direction (and it's harder, using the harder to control heel instead of the easier to use toes).
Examples: "Jose was well known for his ability to land a heelflip any time he tried."