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Zoo York who launched a full women’s clothing collection at ASR and Analog, which debuted at ASR last year, made the notables list for retailer Bill Wright of the Wright Life in Ft. Collins, CO, who was looking for, “companies pushing the edges – moving streetwear to the boutique category, while still offering credibility.” Many buyers were impressed with the direction of skate companies, including French retailer, Jerome Sutter from Ride Spirits who highlighted Giant and Dwindle for going the right way and used his first ASR to make appointments, which he found very efficient, and meet contacts in person.
Swim was buzzing with energy, feeding off ASR Splash, the 05 swim fashion show, hot first time brands like Love Surf Love and established players like Vitamin A and L*Space. La Jolla based Salinas was busy through the final show hours opening a bunch of new accounts including big names like Hobie and Sun Diego.
New to ASR, Cabral used ASR not only to reach out the US surf shops and boutiques, but also to get into international shops in Brazil, Italy and Japan. Big companies like Rip Curl felt the international presence too, “We opened more new accounts this year, with a bigger influx of international accounts from Asia, Latin and South America,” said a happy Adam Sharp, VP of Marketing and Sales at Rip Curl.
Offering more than just business opportunities, ASR was packed with events reminding us of why we’re in this business. Thousands, including San Diego’s local skate community, were on the floor to check out the Es Game of SKATE in which PJ Ladd topped Eric Koston for a $10,000 check and serious bragging rights. Swim fashion was broken into themes and set to rock as ASR gave swim and accessory brands a chance to strut their suits for 2005, at ASR Splash. The Skateboard Feud, had the great minds of the skate world going head to head with skate trivia for a chance at big bucks and Sector 9 closed down day one with a stress-relieving rendition of dodgeball.
- ASR returns to San Diego - January 14-16, 2005 San Diego Convention Center
Just Announced – ASR Fall, March 8 and 9, 2005, Huntington Beach
ABOUT ASR
ASR, a division of VNU Expositions, is a full service tradeshow whose goal is to create, market and produce high quality tradeshows and educational conferences. ASR is the leading action sports industry trade event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of surf, skate, moto and youth culture. Now in its 23rd successful year, ASR gathers over 500 action sports brands and approximately 7,000 retail buyers and decision makers four times a year, with Spring and Summer season shows in San Diego, ASR Fall in Huntington Beach and ASR Europe in Anglet, France. For additional information regarding ASR, please contact Lora Bodmer at Stanwood & Partners Public Relations by phone 307.733.1514 or email at lbodmer@wyoming.com. Or visit the official ASR website.
