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TRUE MALAYSIAN FLAVOUR AT THE ASIAN X GAMES VI

Lat adds an artistic touch to a creative sport

By

Asian X Games
Updated August 20, 2008
28 January 2003, Kuala Lumpur, Malaysia: ESPN International and ESPN STAR Sports are set to stage edition six of the only competition in the region featuring elite skateboarders, BMX riders, aggressive inliners, wakeboarders and sport climbers from all over the world. Since 2002, the capital city of Malaysia, Kuala Lumpur, has been the home of X in Asia. Serving as a qualifier to the X Games in the USA, the pinnacle of global action sports competition.

As in previous years, the Asian X Games VI presented by Toyota features an interesting range of visuals depicting the pinnacle of action sports in Asia.

This year, visuals for the Asian X Games VI feature the well-known creations of Mohd Nor Khalid, more affectionately known as Lat. The famous cartoonist’s entertaining yet witty illustrations is a trademark, which depicts the lighter side of life, attracting all walks of life in Malaysia.

Lat is one of the most-read and prolific cartoonists in Southeast - if not all of - Asia, and with the continued, widespread reprinting and translating of his cartoons, he is gaining worldwide fame. A movie, musical play, animation series, many commercials and all types of merchandise have sprung from his works.

The ESPN Junior X Games V presented by Toyota will take place on February 16th to18th and will feature over 80 junior athletes, aged 8 to 14 years old. The Asian X Games VI presented by Toyota will be held from February 19th to 22nd with over 200 top action sports athletes participating. The events will be held at Bukit Jalil and promises to be bigger and better than ever. It will be open to the public and admission is free.

The ESPN Junior X Games V and the Asian X Games VI presented by Toyota is hosted by the Malaysian Ministry of Youth and Sports and enjoys high-level sponsorship support from Presenting Sponsor Toyota, Host Rakan Muda, Official Partners Adidas, Hotlink, Malaysian Airlines and Official Sponsors Milo, KFC Holdings, 100 Plus and SPMB. Astro is the Official Cable Partner, HitzFM is the Official Radio Station and NTV7 is the Official Terrestrial Broadcaster. The event is supported by Mines Resort City and promoted and organized by ESPN International and ESPN STAR Sports.

Background to the X Games

The Asian X Games was first held in 1998 and is the most prestigious multi-event competition for action sports in Asia. Between 1998 and 2001 the event took place on Phuket Island, Thailand. From 2002 to 2004, the capital city of Malaysia, Kuala Lumpur is the home of X in Asia.

Showcasing 300 of Asia-Pacific’s best action sport athletes, the event serves as a qualifier to the US X Games, the pinnacle of global action sports competition. Athletes compete in aggressive in-line skate, bicycle stunt, skateboard, sport climb and wakeboard. The junior event, inaugurated in 1999, is modeled after the senior Games and brings together children aged 14 years and under.

In 2000, ESPN expanded the competition through the Asian Xtour presented by Toyota, a series of pre-qualifiers to the regional event. Since then, Tour stops take place in China, Thailand, Chinese Taipei, Malaysia, the Philippines and Singapore every year. The Tour events are the only avenue for entry into the regional competition, which will take place in Kuala Lumpur, Malaysia.

Qualifying winners of the regional competition will secure a place at the Summer X Games IX in the USA.

ESPN televises the Asian X Games VI presented by Toyota to more than 140 countries and territories around the globe. In addition, AsianXgames.com offer extensive coverage of the Games.

This press release is courtesy of ESPN

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